SEO & AI SEARCH
Helping your business get found ...Having a great website is only part of the job. Your customers need to be able to find it.
Search Engine Optimisation (SEO) helps search engines understand what your business does and when your website is relevant to the people searching for your products or services.
But the way we search is changing. Alongside traditional Google and Bing results, people are increasingly using AI-powered search results and tools such as ChatGPT to research, compare and discover businesses.
We help make your website easier for people, search engines and AI-powered tools to find, understand and trust.
How We Can Help Your Business Get Found
SEO Reviews & Audits
Find out what’s working, what isn’t and where improvements can be made.
Local SEO
On-Page SEO
Content & Search
Technical SEO
AI Search & SEO
Search is changing – but SEO still matters
For years, getting found online largely meant getting your business into Google’s search results. That’s still hugely important, but it is no longer the whole picture.
Google is increasingly using AI to answer questions directly within search results, while millions of people now use tools such as ChatGPT, Gemini and other AI assistants to research products, services and businesses.
This has led to terms such as AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) – essentially, making online information easier for AI-powered search and answer tools to find, understand and use.
But this doesn’t mean SEO is dead. Far from it.
The same things that have always made a website valuable – strong technical foundations, clear information, useful original content, good structure and genuine authority – also help today’s search and AI systems understand your business.
Good SEO is still the foundation. The difference is that we’re now optimising for a much wider world of search.
SEO for Small Businesses
You don’t need to be a big business to compete in search.
Good SEO helps search engines understand your website and shows them why your pages are useful and relevant to the people you want to reach.
That means looking at the whole website – how it is built and structured, what its pages say, how quickly it loads, whether search engines can access and index it properly, and whether important information about your business is clear and consistent.
We look at everything from page titles, headings, images and internal links to technical performance, local search, Google Search Console and the quality and relevance of your content.
And you don’t necessarily need a huge SEO budget. Many smaller businesses have surprisingly little optimisation in place, so a few well-targeted improvements can make a big difference.
The aim isn’t simply to attract more visitors. It’s to help the right people find your business when they’re looking for what you offer.
Ai Search & AEO
Helping AI understand what your business actually does.
When someone asks an AI tool to recommend a business, compare services or answer a question, the answer has to come from somewhere. AI-powered search systems use information available across websites and other online sources to build their responses.
Answer Engine Optimisation (AEO) is about making your information clear, useful and easy for these systems to understand – and giving them good reasons to regard your business as a relevant and trustworthy source.
There isn’t a magic switch that makes ChatGPT recommend your business. Strong AI search visibility starts with many of the same foundations as good SEO: a well-structured website, useful original content, clear information about who you are and what you do, consistent business details and appropriate structured data.
It is also increasingly important to make sure the facts about your business are easy to establish. When information is missing, vague, contradictory or out of date, AI can misunderstand it – or fill in the gaps.
The clearer and more authoritative your online presence is, the less you leave to guesswork.
We can help you review and improve your website for this changing search landscape while making sure the fundamentals of good SEO remain firmly in place.
FREE Website Advice
We’re happy to share our knowledge and experience with business owners and organisation leaders who need clarity on the digital marketing options available and what to choose.
That’s why we offer a free initial consultation to learn about your marketing tech challenges and offer some guidance.
If that sounds like you, you can book an initial consultation by phone call or Zoom meetings here.
